By

Doreen Zumwalt

Find the Hopper On The Shelf

This year’s All New York Shop Hop includes a fun game of hide and seek that gives you the chance to win special weekly prizes from Windham, Jaftex and Yazzii! We call it the Hopper on the Shelf. Just look for our colorful Hoppers (bunnies and frogs) lounging around participating Shop Hop stores. When you...

Shop Hop Expands to 18 Events Covering 33 States

Join us for more Great Sewing Adventures™ across the country. In 2026, there will be 18 exciting Shop Hop events to choose from. Welcome to our newest states and regions: Arizona-New Mexico and Wisconsin! These Shop Hop events will have all of the same features known and loved by our Shop Hoppers – exclusive fabrics,...

Meet In the Beginning Fabrics

Sharon Yenter opened In The Beginning in downtown Seattle, Washington in 1977. Sharon was a talented sewer and often had a hard time finding quality fabrics to use in her projects. Opening her own store seemed to be the perfect answer and was the start of a company that has become a creative force in...

Ink & Arrow for QT Fabrics

QT Fabrics, an employee-owned company, has a rich history beginning in 1807. Over 200 years of experience has proven there is no better means for success than adaptation! Ever-changing and reacting to our industry, we listen to feedback from our customers and react accordingly. Our Ink & Arrow Brand, launched in 2015, has been developed...

Benartex – The Fabric of Creativity

Let’s talk about Benartex! Benartex hails out of New York City, our headquarters are located in the historic Garment District just behind Macy’s flagship store. Design, production, sales, marketing and customer service operate from here. Our warehouse -also known as Elmwood to the Benartex family, is a few miles north in Cranston (RI). It sprawls...

Uniquely Bernina

From the day we rolled out the world’s first hemstitch sewing machine in 1893, our Swiss heritage has defined us. But today, 130 years later, it’s our passion for innovation that continues to drive us. You see it in all our machines from quilting, embroidery, serger, longarm, and bernette machines. Whatever the category, every BERNINA machine exemplifies quality craftsmanship...

About Our Event Sponsor, The Jaftex Corporation

In 1930, Jacob A. Fortunoff founded the Jaftex Corporation. He couldn’t have imagined that, over 90 years later, the company would be thriving under the reins of the third and fourth generations of the Fortunoff family. Today, Jaftex Corp. is run by Jacob’s grandson, Robert, and his two great grandsons, Greg and Scott. Over the...